Our Story
Leadership Team
With over 30 years of combined manufacturing experience across our family of brands, it only made sense to create a division dedicated to product design.
We're passionate about what we do, and we partner with clients to create innovative, functional, elegant products and then bring those products to market. Our expertise is in the conception, design, engineering services and manufacture of unique products in small-to-medium-volume runs.
Joel Nichols
Founder and Innovator
Head of a different perspective, nudging the team to do what can’t be done.
With over 30 years of experience in business and product development along with multiple patents, Joel believes that market changing products is the single greatest creator of opportunities.
“You will never walk on water unless you get out of the boat.”
Sam Morrison
Lead Engineer
With a degree in Mechanical Engineering as well as a Master's in Business Administration, Sam is responsible for the Engineering team direction, CAD work, 3D printed prototypes, and new design mechanical requirements. Growing up in Minnesota, he often spends time in the great outdoors with his wife and dog. He feeds his creative side with video projects, cooking, and constant necessary home improvement.